Adapting to Change : Local Media Strategies in a Shifting Digital World

The local media landscape in Canada is evolving rapidly, with recent significant changes to platforms like Meta, X, and Google, alongside new media laws and regulations across provinces. This session explores how these developments are reshaping local media strategies and what businesses need to do to stay ahead. Attendees will gain actionable insights into various digital updates, navigating regulatory changes, and optimizing their local media efforts. With a portion of the presentation dedicated to an interactive Q&A, participants can address their unique challenges and receive tailored insights.